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Book Teach Yourself Successful Copywriting in a Week

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Teach Yourself Successful Copywriting in a Week

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    Available in PDF - DJVU Format | Teach Yourself Successful Copywriting in a Week.pdf | Language: ENGLISH
    Robert Ashton(Author)

    Book details


The ability to write great copy is crucial to anyone who wants to advance their career.

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Learn in a week, what the leading experts on copywriting learn in a lifetime.

3.4 (6633)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 128 pages
  • Robert Ashton(Author)
  • Teach Yourself; Reissue edition (24 Feb. 2012)
  • English
  • 5
  • Business, Finance & Law

Read online or download a free book: Teach Yourself Successful Copywriting in a Week

 

Review Text

  • By Ms Yvonne Marimo on 15 June 2017

    Great book. Love the style of writing. Easy to read.

  • By Richard Patey on 29 March 2012

    Robert's latest book is an enjoyable, witty and most importantly valuable read that has enabled me to really focus and increase the quality of the copy I produce for my business. It has given me the understanding and confidence to step further into the mind of the reader to better see the value proposition from their perspective through nuggets such as: 'Truly effective writing paints pictures in the reader's mind, is rich, varied and leaves just enough to the imagination to make you think you drew the right conclusion all on your own.'I have since adopted the 6-step sales process Robert outlines for all future promotional material in order to better grab attention, make it personal to the customer, enable them to keep reading and make sure there is a clear and single call to action. The book has made me all too aware that I have gone through my adult life including writing numerous essays and dissertations for my two University degrees (not a brag, I actually place little value to them in relation to what I have learned through starting a business) without understanding the importance of metaphors and not even knowing tools such as 'enjambment' and 'homophones' to make the reader want more and stop to think. But there is no need to worry about jargon as Robert makes sure to focus on message and keep the buzzwords to a minimum. The chapter on 'communicating clearly with the media' has given me a greater understanding of the world of journalism and I'm sure will increase the chances of my press releases being picked up - I'm certainly going to 'adopt a journalist'!

  • By Alice on 29 February 2012

    This book acts as a great 'how to' guide on copywriting, covering seven different areas - one for each day of the week. As with Robert's other books, he writes in a language that everyone can understand and in a style that is easy to follow.Each section, or day of the week, starts by making clear what you will learn by the end of the day so if you're looking for something in particular then this makes it easy to find. Examples and quirky illustrations break up the text so the pages aren't too hard on your eyes. Every chapter ends with a one-page summary that sums up the main points you've learnt and good tips to bear in mind. This is then followed by "Fact-check" questions which relate to the text you've just read, making sure you're understanding and absorbing the content as you go along. These are multiple choice questions so nothing too intense! Of course, you don't have to do the exercises, but if you're like me, then it's a nice added bonus that helps to repeat the information you've taken in just to solidate what's in your mind. Some of the possible answers are quite humorous so you'll get a good chuckle out of them. There's an "Answers to questions" page at the back of the book but no cheating!

  • By Sara Greenfield on 29 May 2012

    This book is perfect for anyone starting out in business, business owners who have to market their business but need a confidence boost, and I would also suggest it is a good read for seasoned marketers, as a catch up on copywriting tips.The author writes in plain English, and explains the basics of copywriting with plenty of examples and good tips in a straightforward manner, without being condescending.A must-read for anyone starting out in business or any business owner who is involved in their own marketing.Teach Yourself Successful Copywriting in a Week

  • By Woody on 16 March 2015

    I found this book incredibly basic. As a young professional I was looking for guidance on writing creative yet grammatically correct copy. This book reads as if it has been written for an audience who are not native English speakers, and are looking to learn how to communicate in business in the UK. For instance, there are a whole two pages dedicated to choosing whether to send an email or letter, and the reasons you might choose one over the other...Furthermore, I found the example sales letters to be very old-fashioned - audiences have moved on from this approach and are far more savvy than Robert Ashton gives them credit for.If you are competent in writing English to a standard level, you don't need this book - just use your common sense. Such a shame, I was so looking forward to learning some tricks of the trade!

  • By Charlie on 30 March 2013

    Copyrighting has always held some form of mystique; as if it is out of reach of mere mortals. However, this book blows that theory out of the water. It is well written, enjoyable, engaging and easy to read. It shows that this skill can be learned by anyone.I would recommend this to anyone who wants to get on the copyrighting ladder.

  • By BeeTee St Albans on 27 January 2015

    Very good book. I learnt a lot and found it easy to follow.

  • By Jean on 15 April 2016

    A little outdated, interesting read nonetheless.


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